SYNCHRONIZED SMART-VIDEO PLATFORM
Synchronized customers use the platform to automate the manual workflow of converstion of video from linear television to their web and digital services as well as for the enrichment of their videos.
Synchronized significantly increases the operating margins and revenues of our customers by automating large parts of the production process of delivering content to the web and digital platforms.
Synchronized’s Smart-Thumbnails services fully automates :
The creation of thumbnails. These can take up to an hour of manual work per episode of an audiovisual program.
The segmentation of an entertainment program into extracts intended for Internet users can take up to three hours for an editorial manager.
Converting content such as television news for web consumption can take two to three hours and takes place after the on-air broadcast.
Our customers benefit from an unprecedented level of relevance and granularity from their data which enables:
Better understanding consumer behavior and increase audience.
Send the right content to the right person.
More efficient web referencing and recommendation engines;
Build loyalty through premium, personalized and relevant user experiences.
Revalue content/catalogue by adapting it to meet new consumers demands.
Automation of production
The MYTF1 platform hosts more than 600 hours of new programs per month. For each, an editorial team spent more than half the time choosing and manually generating images representative of the content. TF1 wanted to automate these tasks in order to release energy from activities with higher added value. All the thumbnails are now consistent thanks to the editorial rules that are easy to configure across all the pages of the MYTF1 site, with a significant gain in quality. Services used: Smart-Thumbnails Productivity gain: 500 man-hours per month
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